About


Natasha Jen is an award-winning designer, an educator, and a partner at Pentagram. Born in Taipei, Taiwan, she joined Pentagram’s New York office in 2012. A four-time National Design Award nominee, Natasha’s work is recognized for its innovative use of graphic, verbal, digital, and spatial interventions that challenge conventional notions of media and cultural contexts.
    Her work is immediately recognizable, encompassing brand identity systems, packaging, exhibition design, digital interfaces, signage and wayfinding systems, print and architecture. Natasha is a faculty member at the School of Visual Arts and is a guest critic at Harvard Graduate School of Design, Yale University School of Art, Cooper Union, Rhode Island School of Design, and Maryland Institute College of Art.
   

Press

April 13, 2018
Design as Performance Art
Adobe Create Magazine

April 9, 2018
Design Thinking is B.S. 
Co.Design ︎

March 8, 2018
Pentagram’s Natasha Jen: “Design is not a monster you ‘unleash’ to fix the world”
DesignWeek.co ︎

March 7, 2018
Do We Need to Rethink the Meaning of Design Thinking?
Fortune.com ︎

February 23, 2018
Why Design Thinking is Bullshit
It’s Nice That ︎

February 23, 2018
6 Questions for Natasha Jen
Visi Magazine ︎

January 16, 2018
Pentagram: The Evolution of Design and Turning a Client’s Vision in Reality Make It. – A Talk Show from Adobe Creative Cloud︎

Winter/Spring 2018
Natasha Jen (More Than A) Designer Ninety Nine U Issue No. 16 ︎

December 17, 2017
Where Craft Will Take Us with Natasha Jen
Dexinger.com ︎

November 28, 2017
Natasha Jen: The Business of Design, Michael Bierut and Jessica Helfand
AIGA Design Observer ︎

November 11, 2017
Pentagram’s Natasha Jen on All Things Branding
HOW Design︎

November 7, 2017
Trusting Our Intuition, Living with Uncertainty, and Good Accidents
The Great Discontent ︎

March 24, 2017
Natasha Jen: Having that Genuine Passion and Being able to Play are the Drivers of Originality Media Marketing ︎

November 7, 2016
3 Designers Visualize The Election in Posters
Observer ︎

November 2, 2016
We Asked 3 Designers To Sum Up This Election With A Single Image
Fast Co. Design ︎

October 14, 2016
Why Versatility is Critical in Today’s Design World, According to One Leading Designer
500px ︎

March 24, 2016
Pentagram Partner Natasha Jen on Why Times Square is Kind of Great
Curbed NY ︎

January 1, 2016
Interview with Natasha Jen from Pentagram
Kinfolk ︎

December 7, 2015
ADC Announces 95th Annual Awards Jury Chairs ADC 95th Annual Awards ︎

August 31, 2015
Pentagram’s Natasha Jen On The Ephemeral Brilliance of Perfume
Fast Co. Design ︎

February 11, 2015
Natasha Jen on Her Audacious and Enviable Career
AIGA Eye on Design ︎

January 14, 2015
Designers Who Matter
WIRED Magazine ︎

October 18, 2014
Interview with Natasha Jen
She Just Is ︎

September 15, 2014
Why It’s (Occasionally) Ok to Work for Free
Creative Blog ︎

September 11, 2014
Interview with Designer Natasha Jen
Design Boom ︎

Talks


March 29, 2018
Gender Disparity in Graphic Design, Against All Odds: Panel Discussion
Pratt Institute

March 28, 2018
The Designer as a Critic, 3rd Annual Phil Patton Lecture: Natasha Jen and Khoi Vinh
School of Visual Arts Design Research

February 23, 2018
Critical Thinking in the Design World︎
Design Indaba Conference

August 2, 2017
Design Thinking is Bullshit︎
99U Conference

June 16, 2017
Type is a Canvas with Natasha Jen︎
Typographics

January 28, 2015
Natasha Jen: Fresh off the Boat︎
Parson’s Lecture Series AIGA

November 21, 2013
Design Thinking II: Natasha Jen︎
AIGA Chicago

August 1, 2013
Mash Up︎
Offset 2013 Conference

Works



LIT.


Platform 10: Live Feed


Buffy

Venn

ATP

LOROD

Artifact

Flour & Salt Bakery

Van Leeuwen Artisan Ice Cream

'Border City': 2016 London Biennale Mexico Pavilion

BASE Incubator

OpenView

Magic Leap

New York Botanical Garden

Closed Worlds

Beyond Borders

Harvard×Design

OfficeUS

Teabox

FR-EE

AIA Heritage Ball

China Through the Looking Glass

Rebuild by Design

TRANS

New Practices New York

World Wide Storefront

Apex

Metal Shed

First Round

Taiwan Pavilion

443 Greenwich

Thingworld

Storefront Manifesto

Milly

Gimme More

Tess Giberson

Pentagram Remixed

Pentagram Grotesque

TransFoner

Flash: Light

Noodle Theater

Nike 100+8

Chanel